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Belleview
ROLES ● UI / UX │ Wireframing │ Graphic Design │Branding │ Content Selection & Creation │ Interactive Media ●
Belleview is a mobile app to showcase the latest beauty, makeup and lifestyle content. The app brings to users a curated selection of tutorials, videos and podcasts for an ultimate beauty experience, comfortably delivered at home.
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CONTENT
One of my main duties was to source and collect appropriate audiovisual content for each niche (eg: fantasy, sci-fi, drama, horror) making sure it was respectful of copyright and IP. Once enough videos and movies were collected, I generated JSON code and provided those sheets to our company's senior developer, who incorporated the code to finalise the production of each app.
BRANDING
I was also responsible to create brand identity and image for each mobile app (the examples shown above are: The Bestiary, CosmoPlay, Beyond the Evidence, HauntHub).
I created logos, colour palettes, typography and visual / graphic assets to use as promotional material when publishing the apps. These assets were then also used as feature graphics on Google Play and Amazon Store displays.
PUBLISHING
Once the development and production process was complete, I published the app bundles and feature graphics to both Google Play and Amazon App Store on behalf of the client Engage Media. As part of the publishing process, I also took care of writing descriptions, content rating and general management / admin.