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Fallen Angel - Dangerfield

MY ROLES ● Creative Direction │Textile Illustration │Painting │Pattern Making │Visual Design │Digital Art │Product Visualisation ●

A collection proposal showcasing gothic iconography and an intense, dramatic mood designed for Dangerfield 2025 Autumn collection. This branded collection of 5 textile repeat designs and 2 placement illustrations is accompanied by fashion sketches, visual mockups and product visualisations.

MORE INFO ABOUT THESE PROJECTS 

CONTENT

One of my main duties was to source and  collect appropriate audiovisual content for each niche (eg: fantasy, sci-fi, drama, horror) making sure it was respectful of copyright and IP. Once enough videos and movies were collected, I generated JSON code and provided those sheets to our company's senior developer, who incorporated the code to finalise the production of each app. 

BRANDING 

I was also responsible to create brand identity and image for each mobile app (the examples shown above are: The Bestiary, CosmoPlay, Beyond the Evidence, HauntHub).

I created logos, colour palettes, typography and visual / graphic assets to use as promotional material when publishing the apps. These assets were then also used as feature graphics on Google Play and Amazon Store displays.  

PUBLISHING

Once the development and production process was complete, I published the app bundles and feature graphics to both Google Play and Amazon App Store on behalf of the client Engage Media. As part of the publishing process, I also took care of writing descriptions, content rating and general management / admin. 

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