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Koala Paper Quilling
MY ROLES ● Founder │Jewellery Design │Illustration │Creative Direction │Product Video & Photography │Branding │Website Design │Social Media Content ●
Koala Paper Quilling is a plastic-free jewellery brand with a signature whimsical vibe, designed as a statement to encourage self-expression and embracing uniqueness.
I take care of all product and style choices for current and upcoming collections, designed 100+ jewellery accessories and establish creative and business direction.
MORE INFO ABOUT THESE PROJECTS
CONTENT
One of my main duties was to source and collect appropriate audiovisual content for each niche (eg: fantasy, sci-fi, drama, horror) making sure it was respectful of copyright and IP. Once enough videos and movies were collected, I generated JSON code and provided those sheets to our company's senior developer, who incorporated the code to finalise the production of each app.
BRANDING
I was also responsible to create brand identity and image for each mobile app (the examples shown above are: The Bestiary, CosmoPlay, Beyond the Evidence, HauntHub).
I created logos, colour palettes, typography and visual / graphic assets to use as promotional material when publishing the apps. These assets were then also used as feature graphics on Google Play and Amazon Store displays.
PUBLISHING
Once the development and production process was complete, I published the app bundles and feature graphics to both Google Play and Amazon App Store on behalf of the client Engage Media. As part of the publishing process, I also took care of writing descriptions, content rating and general management / admin.